US Expansion
Rockaway helps European B2B companies launch and grow sales in the US.
Free 30-minute call. No prep needed.
Grew US sales for
German-founded, acquired by a US public company
Building the US market for
Italian maker of anti-seismic devices
Based at
Ferry Building, SF
Working in English and Spanish
Plus dozens of other B2B companies we've helped grow their sales.
Why it's hard
What works in Europe needs adapting for the US
We rework your pitch, pricing and target customers for US buyers
A wrong first hire could be very expensive
We run the hiring with you: scorecards, interviews and a comp plan
No pipeline to start from
We build your target lists and outbound, and track every deal in your CRM
A few hires won't give you a repeatable process
We set up the playbook, CRM and weekly reviews your team runs on its own
How it works
01
Blueprint
Who to sell to, what to charge, how you compare to local competitors, and who to hire first. If the US isn't the right move yet, you stop here and keep the plan.
You keep: a US go-to-market plan, pricing, a hiring plan and comp plans.
02
US Launch
Everything in Blueprint. We build your US pipeline and outbound in your CRM, hire your first one or two reps, and run a weekly pipeline review with them.
You keep: a live US pipeline, your first reps onboarded, and your first US customers.
03
Launch + Scale
Everything in US Launch, plus ongoing weekly support. We split SDR and AE roles, hire reps two and beyond, and hand the playbook to your team.
You keep: a team that runs the playbook, pipeline and reporting without us.
Client story
ISAAC makes anti-seismic devices for buildings in Italy. They chose Rockaway to open the US market from San Francisco.
We built their US pipeline in HubSpot, mapped every stakeholder on each deal, and run the weekly process their US sales team works from.
Who is this for?
European B2B and SaaS companies planning a US market entry. Usually founders who are already selling well at home and want to open the US, hire their first US sales reps and build a pipeline there without guessing.
What does it cost?
It depends on the phase. Each one has a fixed scope and price that we agree before we start. We walk you through the numbers on the first call.
How many reps should we hire first?
It depends on your deal size and target. Most companies start with one or two full-cycle reps who both prospect and close, then split into SDR and AE roles once the motion is repeatable. The Blueprint sizes this for you.
How long until our first US customers?
It depends on your market and deal size. Landing your first group of US customers is the goal of the US Launch phase, and we set a realistic timeline together in the Blueprint.
Do we need to be in the US to start?
Your team doesn't, but your company does. You'll need a US entity to hire and sell here. Once that's in place, you can run the launch from Europe while we build the pipeline from San Francisco.
Do you help with visas or setting up a US company?
Not directly, but we can introduce you to corporate and immigration lawyers we trust. We prepare the business plan, hiring plan and org chart they need, and plan your hiring around their timeline.
In 30 minutes you'll know your best first market, your first hire and where to start.